SCIPAB
A narrative structure that turns a technical observation into a business case. Situation, Complication, Implication, Position, Action, Benefit. It gives sellers the words to tell the CFO why an old switch matters.
About
A channel execution partner, not a generic consultancy.
Revenue Alchemy exists to help partners turn overlooked technical debt into registered pipeline, and to make the vendor funding behind it easy to claim.
Who you will work with
Greg Hibbert
Revenue Alchemy is built on over two decades of specialised experience across multi-vendor ecosystems, including Cisco SNTC and partner sales leadership.
The approach is built on commercial rigour: bridging the gap between a partner’s physical infrastructure and modern commercial execution, and turning fragmented, unstructured data into high-margin, service-led pipeline.
Our data work is powered by RAY ALLEN IT, a Premier Cisco Developer Partner for more than 20 years.
How we coach
Frameworks that turn data into deals.
MEDDPICC
A deal qualification framework that ensures every opportunity is real, funded, and winnable. Metrics, Economic Buyer, Decision Criteria, Decision Process, Paper Process, Identify Pain, Champion, Competition.
Cisco LAER
The lifecycle model that aligns with Cisco 360: Land, Adopt, Expand, Renew. Our Expansion Cheat Sheets are designed to move opportunities through every stage.
ITIL Problem Management
The governance framework that turns incidents into proactive improvement. We use it to ensure the sales motion is not just reactive, but built on continual service improvement.
Our view
AI runs on compute and connectivity. Let’s fix the hygiene factors.
The IT channel is rightly focused on the potential of artificial intelligence. But in the rush towards AI readiness, many resellers are overlooking the governance of the fundamental infrastructure that gives their clients connectivity and compute.
That infrastructure is where the high-margin revenue is. It is already inside accounts you own.
Company information
Get in touch.
- CompanyRevenue Alchemy Limited
- Address37 Lombard St, London, EC3V 9BQ
- Company No / VAT17070600 / 517433694
- Phone+44 7827 823092
- Emailgreg.hibbert@revenuealchemy.co.uk
Revenue diagnostic
Ready to mine your installed base?
Take the 2-minute diagnostic to see how much pipeline is trapped in your siloed data, or book a 20-minute conversation about your installed base.