Vendor funding
Vendor funding, turned into profit.
Vendors set money aside to reward partners for the activities they care about. Most partners leave a large share of it unclaimed. We make claiming it part of the engagement.
What is MDF?
Marketing Development Funds, explained.
Alongside better discounts, many vendors fund their resellers directly when a partner performs a specific activity that the vendor values. That reward can take the form of schemes, incentives, rebates or contra funding, and it is generally covered under the heading of marketing development funds.
The money exists. The problem is the paperwork. Your teams are busy serving clients, so claims are late, partial or never made.
How a claim works
The MDF Profit Centre, step by step.
- Step 1
You invest in the Revenue Pod set-up
The engagement is scoped and priced with you up front.
- Step 2
We deliver the audit that qualifies the claim
Our audit is designed to meet the requirements for Cisco’s consultation rebate, which is $7,500 per qualifying account. Programme rules and eligibility apply.
- Step 3
On approval, we take an administration fee
We do the heavy lifting and the paperwork, and our fee is charged per account once the claim is approved.
- Step 4
You keep the rest
The balance is unbudgeted profit for your business.
Eligibility varies. Each vendor’s programme has its own rules. In the discovery call we confirm what applies to your business before you commit to anything.
Claim submission
What we do once the deal closes.
- 1
Confirm the deal is closed-won
- 2
Gather the documents
Statement of work, purchase order, invoice and the deal registration approval.
- 3
Submit through the vendor’s MDF portal
Cisco first, then Fortinet and others where they offer an equivalent.
- 4
Follow up and track
Revenue Alchemy chases the claim until it is paid.
Deal registration comes first. We give your team the step-by-step instructions for registering through Cisco Commerce Workspace and the Fortinet Partner Portal, with the Expansion Cheat Sheet attached as supporting evidence.
Revenue diagnostic
How much funding is sitting unclaimed?
Book a 20-minute call