01
New logos win the attention
Sales teams are rewarded for new names, so the customers you already serve get less attention than they deserve. The best revenue is in your installed base, but nobody can see it.
Revenue as an outcome
Turning Your Installed Base Into Gold.
Most multi-vendor partners chase new logos while the richest margin sits in the accounts they already own. We find it, put a number on it, and work alongside your sales team until it is closed, with vendor funding helping to pay for the work.
For MDs, CEOs and sales leaders at multi-vendor partners, resellers and managed service providers.
The size of the opportunity
80% of your high-margin infrastructure revenue potential already lives inside accounts you own. It is trapped in unstructured telemetry and siloed sales data.
The revenue you can’t see
Your best pipeline is already on your books.
Three things keep it hidden, and none of them is a lack of effort from your team.
02
The data is disconnected
Telemetry lives in vendor portals, spreadsheets and contract records. By the time it has been pulled together, the opportunity has passed.
03
Vendor funding goes unclaimed
MDF, rebates and consultation funding are left on the table because your teams are busy serving clients, not completing claims.
What we do
Data, execution and funding, in one engagement.
The Data Engine
We extract your customer telemetry, find end-of-life hardware and security gaps, and hand your sales team prioritised Expansion Cheat Sheets: an exact bill of materials, account by account.
See how it works →The Revenue Pod
We embed with one sales manager and their team, run a weekly cadence, and drive the pipeline through to closed-won.
Meet the pod →The MDF Profit Centre
We handle the rebate paperwork, so vendor funding becomes profit for your business instead of an admin backlog.
How funding works →The Diagonal Line
One tired battery. Four layers of risk.
Your customers do not have isolated IT problems. They have connected ones, and each layer belongs to a different vendor practice in your business. That is why nobody sees the whole picture.
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Layer 0Schneider Electric (APC)
Power
OpportunityUPS and battery refresh.
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Layer 2Cisco
Transport
OpportunityCisco Catalyst refresh.
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Layers 4 to 7Fortinet
Perimeter
OpportunityFirewall refresh and security services.
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Layer 7Microsoft
Productivity
OpportunityNetwork monitoring and Microsoft security and support services.
A demonstration of value
Start small. See it work.
We do not open the engagement to your whole organisation on day one. We start with a single pod: one sales manager and their direct reports, for example an SMB team covering one region.
It is paid work with a tightly ring-fenced scope. You see the value in your own pipeline first, then decide whether to scale it.
Why Revenue Alchemy
Channel experience, commercial rigour.
Built on over two decades of hands-on channel experience, including Cisco SNTC and partner sales leadership.
Powered by RAY ALLEN IT, a Premier Cisco Developer Partner for more than 20 years.
Revenue diagnostic
Are you leaking margin?
Take the 2-minute diagnostic to see how much pipeline is trapped in your siloed data, or book a 20-minute conversation about your installed base.